Khanom – dedicated to promoting young regional designers, this part of the Khan is the ultimate destination for all that is new. Fashion fresh off the needle-threading finger-tips of future trend-setters! Khanom’s halls include the displays of young talent as well as modernised products evolved from the venerable handicrafts of yore, including silk-weaving and brocade. The name Khanom has a regal resonance, a title of dignity and respect in Ottoman times, meaning ‘my lady’ and still used colloquial Arabic.
Another unique feature is the creative packaging, once again interplaying between vintage and new. Discover the beautiful brushstrokes of avante-garde Arabic typology as they unite with state-of-the-art quality marketing.